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HOW TO: Boost Your Blog TrafficMany first time bloggers automatically assume that once their blog is setup and they put a few posts on it, they will get some hits and regular readers. This is quite untrue. You won't get any traffic if no one knows about your website. In this article I hope to tackle these problems and discuss some of the common ways bloggers and webmasters drive more traffic to their site by understanding the user. I have received many emails from aspiring bloggers asking me what they can do to get more traffic, so hopefully this will help out at least those people. Don't forget to checkout the prequel, How To: Start Blogging , that covers the technical side of setting up a blog.
Blog UsabilityBefore I get into getting your name out there, your blog has to have some style. Most web users are instantly turned off by tacky site designs or extreme neon colors. I know I won't stay at a website too long if the layout or navigation annoys me. The goal is to have a unique blog, different than all the other weblogs on the net. The one thing I really stress to others is making it easy for your readers to contact you. It shouldn't take a reader more than a click, if any, to find your email address or a contact form. This makes the reader feel like someone actually runs and cares about the website. An about page is also a great asset to have on a personal site or blog. The more a reader knows about you, the more they trust your content. I highly recommend reading this by usability guru Jakob Nielsen.
ContentYour blog's usability goes hand in hand with its content. You can specialize in a niche subject as long as you have an idea of how many people might be interested in that subject. If you do well with your niche subject matter, you could get some crazy traffic for being the only decent blog online with that type of content. On the other hand you could have widely used content, such as some aspect of technology, but add your own twist with your opinion or comparing/contrasting from other tech analysts. People won't go to your site to read something they could have read on or they want a unique take on it. If you learn anything from this article, I hope its that reblogging is a very bad thing. The one thing to kill your traffic is having identical content to another several hundred blogs.I suggest taking a glance at to get a better idea. Finding out what your content should be is a key element of your blog's identity and the type of image your blog will ultimately emit. |
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